A good secret, especially when it comes to weight loss, can be exhilarating and juicy ... often times entertaining. However, when secrets are used as a means to take advantage of others, those feelings of excitement soon turn to feelings of rage.
Weight loss companies around the globe have been feeding vulnerable individuals their "keys to weight loss" to fuel their own agenda - SALES!
Weight loss companies in the United States alone gross nearly $20 billion dollars annually! With over half of the nation on a diet, it appears their marketing concepts are working ... but their diets are not.
How many of you have tried a diet, lost a few pounds, but because it was so restrictive that your cravings for the banned foods won out. The end result was you put back on what you had lost ... and in most cases more. Now you are further away from your weight loss goal than when you started! So what do most people do? Try another new fad diet that promises losing weight in a short amount of time. If reality, this gain and lose - yo-yo dieting is harder on the body than carrying around an extra 20 pounds.
Although some companies have their clients’ interests at heart, many are only focused on the mighty dollar. In fact, few hold any weight loss secrets about weight loss and dieting at all. Regardless of how you spin it through marketing, losing weight still comes down to burning more calories than you take in; it always has been that way and it always will be that way.
Instead of going on a "diet", switch to a healthy eating plan that doesn't ban any foods and one you can live on for the rest of your life. All it really comes down to is exercising, making smart food choices and controlling portions.
All That Glitters is Not Gold
Weight loss companies love to portray their product as better than the rest or the key you've been missing. Although their statements may sound compelling, the truth behind it all is fictitious.
No doubt you have been exposed to the "lose 10 pounds just by sitting" fantasy or some other weight loss strategy as shown on television and online. Weight loss companies want you to buy their product. Therefore, they will exaggerate the capabilities of their new invention in order to push sales. In 2002, a popular company endorsed a similar pipe dream by selling over $155 million dollars’ worth of their product.
Eventually, their promises of "shedding pounds while you sleep" gimmick were exposed. Attorney Tom Carter who worked to justify the hundreds of lawsuits filed towards the company revealed the reality behind the company’s marketing strategy. "They picked DJs to endorse the product who commanded and controlled their audience. It wasn’t just misleading advertising, it was false."
Carter, along with the hundreds of individuals who filed lawsuits against this company, found their day of reckoning when the company lost its reputation and was taken out of business. Sadly, there are many more such companies that should go the same route!
Weight loss companies are businesses at the end of the day. They feed consumers these fantasies of being able to lose weight with minimal effort.
People, naturally, feed into the glamour. Essentially, their product can be likened to a raw apple coated in gold. It may appear fantastic on the outside, but inside, it's useless and harmful.
On the subject of false advertising, many weight loss companies say that their products are 100% natural, and holistic.
They also claim to be effective simply because they are government approved. What you might find surprising is that, although they may package their products as being government approved, that doesn't guarantee their safety.
The Dietary Supplement and Health Education Act does not expect companies to prove their effectiveness through tests, surveys or research. This means that companies can endorse a product that may not really work.
This solidifies the importance of consulting with your doctor prior to taking dietary supplements or signing up for a new program. Extensive research on your part is also vital in order to determine what works best for you.
Coinciding with false advertising, many weight loss companies preach the notion that you can obtain a specified amount of results in a short span of time. This marketing scheme provides people with the idea that they can be fit and healthy without putting in the necessary work. After all, you didn't put on those extra pounds on overnight, why should you expect to take them off any quicker than when you put them on?A safe weight loss progress is one to one-and-a-half pounds per week on average. You may see more of a weight loss when starting, and less than that amount some weeks after you have been into it for awhile.
The truth is, changing your body structure, losing weight and living a healthy life requires work (and time). Weight doesn't magically fall off simply by sleeping, taking a pill, or standing. It requires determination, endurance and of course effort.
Weight loss companies have made a fortune tricking people into believing that major lifestyle changes are effortless.
There are plenty of weight loss companies dying to capitalize off your vulnerability. They use strategic marketing plans to reel you in and take your money. Although there are some viable companies on the market, it's imperative for you as the consumer to do your due diligence and separate the good ones from the bad!
Sure, weight loss companies offer some valid advice, but your journey to wellness isn't a one-stop trick. Consult with your doctor, analyze your body and make the best decision for you. Remember, the best secret to weight loss is putting in an honest effort and taking action.